Yesterday, Instagram introduced something new: Instagram stories. Basically, you can upload and edit pictures and short stories to your instagram feed and they will stay for only 24 hours and then disappear. If this doesn’t sound familiar, it’s because it is basically the same model as another social media app: snapchat! This post is to help any social media marketers or avid users fit instagram stories and snapchat both into their social media plans!
From what I see, the opinion on this seems mixed. Some are criticizing instagram for copying snapchat. Others are praising instagram saying they took Snapchat’s model and improved it.
If, like me, you are a student and avid user of social media, especially for business, this may make you nervous.
I will admit that one of my first thoughts was “Oh no! Now I have to update yet another form of social media again!”
One might think “well, you can just upload the same things to both, and just take twice as long!” but one thing I’ve learned that I agree completely with is that if you want people to follow you on multiple platforms, you have to incentivize them by offering different content (or at least posting the same thing on different days/times) so that people don’t get sick of seeing the same thing over and over again.
So, I decided I had to come up with a plan!
My snapchat is going to be what it already is: a snapshot of my life, both career-wise (fitness, nutrition, blogging, modeling, makeup artistry) and personal. Interested? Use my code below, and see exactly what I mean! (Shameless promo – 😂)
My instagram stories, however, are going to follow a consistent theme! I am going to share something I learned from my personal development each day.
If I do something abnormally cool, especially along the themes that my instagram follows (which is more tightly designed than snapchat), I will add it too, but this way, my instagram followers will know what to expect from my story each day – something inspirational or a motivating life tip/life hack.
It will fit seamlessly, I think, with my quote that I post every morning, and it will hold me accountable to making sure I am listening to a podcast or reading something for personal development each day!
What do you think? Are you going to use both? How will you change your plan? And where can I find you to see what you’re doing?
Leave a comment below with what you’re doing, what you plan to do, and where I can see it in action!
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